Microsoft's consolidation proposal has so far been cleared in seven countries around the globe.
However, the CMA has now made it the sole basis for rejecting the consolidation, arguing that buying the Call of Duty maker would provide Microsoft with too much power in this still-developing market. In the early days of regulatory scrutiny over Microsoft's Activision Blizzard acquisition, cloud gaming seemed like an afterthought. Apart from Nvidia GeForce Now and Boosteroid, Microsoft recently signed similar decade-long publishing deals with Ubitus and Nware. Moreover, the company posited that this applies to all cloud gaming providers that partnered with Xbox. It recently took to Twitter to argue that it stands to benefit from Microsoft absorbing the Call of Duty maker, stating that the deal-combined with its previously announced Xbox partnership-will help it offer "an even deeper" game library to its subscribers. Nvidia's cloud gaming service has now joined its rival in publicly defending Microsoft's Activision Blizzard acquisition.
RELATED: Analysts Weigh in on Status of Activision Blizzard Deal After CMA Decision Both Boosteroid and Nvidia GeForce Now previously signed 10-year partnerships with Microsoft intended to bring Xbox games to their platforms should the Activision Blizzard deal go through. This is the second major cloud gaming platform that publicly advocated for the deal in the aftermath's of the Competition and Markets Authority's decision to block the Activision Blizzard acquisition.Ĭloud gaming service Boosteroid already spoke out against the CMA's opposition to Microsoft's Activision Blizzard buyout immediately after the British regulator announced its intentions to block the deal on April 26. Nvidia GeForce Now came out in defense of Microsoft's pending acquisition of Activision Blizzard.
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